Follow us on

"Goals unlock your positive mind & release ideas & energy for goal attainment. Without goals, we simply drift & flow on the currents of lifeBrian Tracey

Team PMF

Management (Click name for Bios)
Dimitri Giankoulas Director of Personal Training/Nutrition, Founder
Francesca Giankoulas Director of Operations, Co-Founder
Daniel Cecchino General Manager, Corp Wellness Director
Personal Training Dept (Click name for Bios)
Renata Jurki In-Home Certified Trainer
Adam Matwiejczuk Personal Trainer/Weight Loss Conditioning Specialist
Meaghan Corbett Certified Trainer
Andy Lee Certified Trainer
Shaquille Martin Certified Trainer
Courtney Dunford Certified Trainer
Jamie Mckenzie Certified Trainer
Salima Hassam Certified Trainer

Dimitri Giankoulas

Certified Personal Trainer
Performance Nutrition Specialist
Director of Personal Training/Nutrition

A personal training session with Dimitri or his staff is a truly remarkable and uplifting experience.

Fascinated since an early age by the potential of the human body, Dimitri has devoted his career and much of his private life to pushing beyond his own limits – and to leading others to personal health achievements greater than they thought possible.

His hundreds of clients over the years can attest that no one matches the energy, optimism and pure motivational power Dimitri brings to every workout session. Nor can anyone equal the commitment he demonstrates to each and every client.

For Dimitri, no health or fitness challenge is too great. For his clients – as for himself – anything and more is possible.

Dimitri has been a leader in the fitness industry since 1997, working as a personal trainer, nutrition consultant and ultimately Personal Training Director in gyms including Premier Fitness, Bodies by Design and Bally Total Fitness. He has over 11,000 hours of hands on personal training experience.

Under Dimitri’s leadership, in 2003 the Personal Training department at Bally’s Dufferin and Finch location was named best out of all 420 Bally Total Fitness locations worldwide. The following year, his department again won the award for best personal training dept in all Canadian Bally’s locations.

In 2011, Pure Motivation Fitness Studio was awarded BEST Small business of the year award 2011 by the Vaughan Chamber of Commerce!

Growing up in Toronto, Dimitri excelled at a multitude of sporting activities. Beginning as a sprinter in elementary school, he won many Toronto-area track meets in the 100, 400 and 400m hurdles. He was a competitive swimmer from age 10 straight through high school at Weston Collegiate Institute, where he won the Rookie of the Year Award for being the only student to participate on five varsity teams in a single year and maintain a 90% average.

At the age of 18, Dimitri took up natural bodybuilding to grow his scrawny 155lb frame, and became a Certified Personal Trainer to inspire others seeking to make change. In 2000, at the age of 21, he won his first bodybuilding competition: the Ontario Natural Bodybuilding Championships. Dimitri had competed for 9 years straight since that time, always placing 1st, 2nd or 3rd in that and many other competitions.

More important than any of his athletic accomplishments, Dimitri has placed a large emphasis in providing all of this knowledge, passion and experience for the fitness industry to his staff and team of certified personal trainers.

Words to Aspire: Nothing comes easy, perception is reality; and either you want it or you don’t.


Qualifications, Specialty:
Certified Personal Trainer (C.F.P.)
Performance Nutrition Specialist (I.S.S.A)
PNF Stretching Specialist (P.M.F)
CPR/First Aid Certified
Champion Drug Free Bodybuilder

Francesca Giankoulas
Operations Manager

Francesca has been actively involved in fitness and nutrition for the past 10 years. Francesca and Dimitri began PMF in 2006 catering only to a hand full of private clients in condominium residents in G.T.A. Assisting her husband through numerous bodybuilding competitions and competitive sports; Francesca has a well rounded background in training and nutrition.

Francesca feels that understanding what clients need in the gym isn’t necessarily as important as assisting clients out of the gym and in the kitchen. Her belief is that 80% of any changes to the human body occur from what you eat and not how hard you train. As the founder of the “Personalized Grocery Shopper”, Francesca felt that gyms and personal training companies lacked the personal attention needed for clients when it came to choosing their foods. “It’s easy to tell someone what to eat, but harder to show them how to choose their foods!” So, she decided on creating our educational and time efficient service called the Personalized Grocery Shopper: where one of our professional staff will meet you at your favorite grocery store and help you make all the right food purchase decisions.

Fulfilling her role as operations manager at Pure Motivation Fitness Studio Francesca has engaged herself in many areas both in and outside of the studios operations and has been a vital role to the company’s success.

Word to Aspire:
“Never forget the hard work, dedication and perseverance that helps you get to your goal as without it the feeling of accomplishment would not be as gratifying at all.”

Daniel Cecchino
General Manager, Corp Wellness Director

Daniel has been active since he was a young child… The lists of sports include swimming, baseball, track and field, volleyball, basketball, hockey and soccer, just to name a few.

Daniel continued to pursue soccer and hockey more seriously, playing at competitive levels until he was 17 years old. He then decided to pursue the art of muay thai, learning discipline and hard work, in which he believes are very important, attributes to live a successful and healthy life. He has been very intrigued by the capabilities of the human body since he was in high school, already deciding by 16 years old that he wanted to pursue a career in the health and fitness industry.

Wanting to eagerly learn more, Daniel decided to attend York University for Kinesiology and Health Science, where he has graduated from the Honours program. Working with a variety of clients with different physical and fitness goals ranging from age 8 – 65 years old, conditions like spastic diplegia, fibromyalgia, musculoskeletal disorders and post-surgery cardiac patients. Daniel has helped numerous individuals achieve their respective goals. With his wide range of knowledge regarding the human body, Daniel can assist anyone to reach their fitness and health goals, understanding that every individual is different and deserves exclusive attention and assistance.

Recently Daniel has began to explore the importance of health and wellness in the workplace and the positive impact it can have on everyone from senior management, to family members of the employee. He believes the rate of return on an employee’s health is priceless, as he feels the health of an employee is too valuable to be overlooked, considering how great of a positive impact a healthy employee will make on their respective company.

He currently runs the corporate health and wellness program at Pure Motivation Fitness.

Words to Inspire:
“The pain experienced during the end of a workout is much less painful than living with the guilt of giving up.”

“An idle mind is the devils workshop”

Qualifications, Specialties:
- B.A., Honors, Kinesiology and Health Science. York University
- Registered Kinesiologist (C.K.O.)
- CPTN –CPT certified personal trainer
- Functional Movement Systems Level 1 Certification
- CPR C and First Aid
- PNF stretching Specialist (P.M.F.)
- Member of the Association of Canadian Ergonomists (ACE)

Renata Jurki

Certified Personal Trainer
In Home Trainer Specialist

Renata has always been physically active and began her involvement in fitness from the early age of 15 when she won numerous awards in track and field and soccer.

Looking for a change in physical activity and always seeking to challenge herself, during her post secondary years she got involved in many outdoor activities including roller blading, hiking, and volleyball leagues to change her pace of training.

Once Renata began weight training over 10 years ago she realized that she could change her body and the way it performed by manipulating her nutrition and training. And has therefore chosen to use her knowledge of these two fields to help others realize their potential and, provide them with the expertise to achieve it and surpass any of their fitness goals.

“At Pure Motivation Fitness we cater to our clients full needs are provide a service far beyond our competitors. Going above and beyond for our clients is what we believe and practice in!”

Words To Aspire:
“Never think that pushing yourself to the limit is undoable; because we do it every day just don’t realize it.”

Qualifications, Specialties:
Can-Fit-Pro Certified Personal Trainer
CPR/First Aid Certified
Health & Safety Training – CCOHS
Stress & Life Management

Adam Matwiejczuks
Personal Trainer
Weight Loss Conditioning Specialist

Adam MatwiejczuksAdam has been involved in various sports and training programs from the age of 8, competing in athletics, basketball and rugby in which he represented his native Poland for the U-19 team. He started weightlifting at the age of 15 and has developed a passion for fitness and exercise since.

Adam gained his professional qualifications and experience in Poland, United Kingdom and North America, while training with variety of athletes and professional strength trainers which gave him his unique style of coaching.

His specialities include Olympic Weightlifting, Kettle-bell training and Power training using a blend of different styles and training methods.

Adam is excited to be a part of Pure Motivation Fitness team and would like to share his knowledge and passion with others in order to achieve their goals much faster.

Adams specialties are in strength training, weight loss conditioning and dynamic training which consist of Kettle Bell Swings and Boxing.

Guaranteed to get you results Adam not only believes, but lives the philosophy that hard work and determination can get you to your desired goal.

Words to aspire:
“It’s not the size of a dog in a fight, it`s the size of the fight in a dog.”

- Certified Trainer/Fitness Coach
- Certified Personal Trainer (C.F.P.)
- Memb. Exercise Professionals of U.K
- Diploma in Holistic/Sports Massage (I.T.E.C.)

- Personal Trainer Certificate
- Advanced Cardiovascular and Resistance Training Award
- Nutrition and Weight Management Award
- Client Lifestyle and Fitness Assessment Award
- Training in Different Environments Certificate
- Boxing Fitness Instructor
- Kettlebell Instructor
-ITEC Diploma in Holistic and Sports Massage
- Member of Canfitpro(Canadian Fitness Professionals)
- Member of Reps(Register of Exercise Professionals- UK recognized)

Meaghan Corbett
Certified Trainer

Meaghan Corbett has been in the fitness and health industry for over 7 years. She has played soccer since she was 12 years old and continues to play for leisure time and to stay fit. She has found her passion for fitness when her sister was in gymnastics and she was trying out some of her sister’s classes. She enjoyed the challenges and the dynamic of the sport. She also has a passion for helping people live a healthier and better lifestyle. With these two passions she enjoys working with injuries, weight loss, weight gain and strength training.

She enjoys meeting new people and helping them overcome their health and fitness goals and to see the excitement when they see progress and meet their goals.

Later she took an interest in kick boxing/muay thai and it’s a great way to get in shape and release stress. She loves to stay active whether it being hiking, running or working out.

Meaghan went to Humber College for Fitness and Health Promotions and then later on did some studies in the massage field. Also took up Ageless Grace which is a health and wellness program for all ages.

Words To Aspire:
“You don’t know until you try it to see what your made of.”

Andy Lee
Certified Trainer

Andy’s journey into fitness sparked from a passion in sports where he pursued playing competitive baseball, basketball, volleyball and badminton throughout high school.

Looking for a path related to sports and being physically active led him to obtaina diploma in Fitness and Health Promotion where he began training himself. Andy discovered the remarkable changes exercise could do to the body by improving athletic performance, body composition and overall health.

Andy began his journey infitness with the opportunity of working with athletes of all ages and levels from children 8-13, high school prospects, CIS athletes to professional level players and even an Olympian. Also with the experience in trainingthe variety of adult weight gain, weight loss clients and rehab patients.

Specializing in sports specific training, strength and conditioning, weight loss and functional training, his passion for fitness, drive to become the best and dedication to the clients makes him confident in providing the BEST service that gets RESULTS!

Words To Aspire:
“Make health a priority, PUT IN THE WORK, and you WILL SUCCEED!”

- B.A with Honors Kinesiology (York University)
- Diploma in Fitness and Health Promotion (Humber College)
- Certified Strength and Conditioning Specialist (NSCA)
- NCCP Learn to Train Coach
- Certified CPR-C and First Aid

Shaquille Martin
Certified Trainer

Shaquille has always been passionate about sports and competition and competed at a high level in all his Highschool and post secondary school teams in sports such as Track & Field, Swimming, Rugby, Basket Ball and most recently placing 2nd in 2014 in the Men’s Novice open Bodybuilding Competition for the IDFA federation.

Shaquille started off his fitness journey wanting to get stronger for swimming as he never had the power nor stamina to be competitive. As and a true Ectomorph struggling to gain weight he was able to not only take his own physique from 125lbs to 165lbs in 3.5 years but he was able to turn his passion into a career Motivating and educating those around him as a coach. Learning how challenging and difficult is was to gain weight and build muscle Shaquille began educating himself and learning the science behind eating and exercising for your body type. As he started seeing results, he fell in love with fitness!

Currently, In process of completing his Kinesiology degree at York University, Shaquille has gained the knowledge to help his clients move and feel better and has added a multitude of professional certifications and qualifications to his already talented skill set. He’s an expert in group training, and can bring out the best from the most athletic client to the most shy individual just beginning for the first time. Shaquille has worked with a variety of clients ranging from youth, teenagers adults and seniors. He has helped a lot of clients lose weight, become stronger and put on lean muscle. Specializing in Strength & Conditioning, Kickboxing, and Hypertrophy Training, his attention to detail, work ethic and dedication to each of his clients guarantees success! A session with Shaquille is truly motivating.

Health and fitness is his passion, and Shaquille wants to help others bring out the best versions of them self!

Words To Aspire:
“If you don’t sacrifice for what you want, then what you want will become the sacrifice”

- B.A. Kinesiology & Health Science (in progress)
- DTS Lev 1 Certification
- CanFit Pro Certified Personal Trainer
- Kickboxing Instructor
- TRX R4 Coach
- Hardstyle Kettlebell

Courtney Dunford
Certified Trainer

Courtney first dipped her toes in the world of health and fitness when she was in high school, and decided to join her high school’s swim team. She swam competitively for three years, and used her training to help her endurance to become a better swimmer. After high school, Courtney started to venture more into the world of weightlifting, and more recently, powerlifting. She enjoys the rush and power you can feel by becoming stronger, and more powerful, and aspires to help others feel the same way.

Courtney realized how much strength training and working out changed her own life, paired with a passion for helping others, lead her to begin completing her diploma in Fitness and Health Promotion at Humber College, and begin her career in personal training. She has worked with a range of clients and goals; including overweight populations, shoulder and knee rehabilitation, weight loss, and strength and muscle gain. Her clients receive that individual attentiveness that is needed to ensure a positive training experience and ultimately, results. They can expect motivation and a positive energy that will help them stay dedicated and consistent to their goals, both in and out of the gym.

Courtney specializes in powerlifting, strength and conditioning, weight loss, group exercise and functional training. She believes that it is important to have a strong body and a strong mind, and that exercise is not only good for improving physical health and wellness, but mental as well, and will boost self confidence. Courtney aspires to help others feel strong, powerful, and confident in their own bodies.

Words To Aspire:
“You are entirely up to YOU. Make your body. Make your life. Make YOURSELF.”

- Diploma in Fitness and Health promotion (current)
- DTS Fitness Education Level 1 Certification
- CanFit certified personal trainer
- First Aid & CPR

Jamie Mckenzie
Certified Trainer

Born with severe Asthma, Jamie was on extensive medication at a young age. It was regular exercise that helped transform his life to where he no longer needs prescription medication, and can now live a life unhindered by this chronic disease. He went on to compete in Swimming, and heavily in Tae Kwon Do, Basketball, and Volleyball. Currently, he is training to compete in Olympic Weightlifting.

His passion for fitness led him to York University to Study Kinesiology and Health Science. As a fitness Coach, his experience ranges from working with athletes, the NHL Scouting Combine and providing firefighter fitness testing, to training clients with many forms of chronic disease, disabilities, and special needs.

He specializes in Functional Fitness training and injury rehabilitation.

“My Hope is to inspire and empower you to change your life. My Focus is to make sure you get results!”

Words To Aspire:
“Discipline is just choosing between what you want now, and what you want Most!”

- B.A., Specialized Honors, Kinesiology and Health Science (York University)
- Registered Kinesiologist (C.K.O.)
- Certified Exercise Physiologist (Canadian Society of Exercise Physiology)
- Certificate in Fitness Assessments and Exercise Counseling
- Black Belt in Tae Kwon Do
- Member of the Ontario Society for Health and Fitness

Salima Hassam
Certified Trainer

Salima is a positive, energetic individual with a passion for fitness and health. Salima has been running and weightlifting avidly for 5 years and has completed a half and a full marathon. Salima graduated with distinction from the University of Guelph-Humber with a BASc Kinesiology degree, along with a diploma in fitness and health from Humber College. Taking small steps daily will lead to big achievements and incorporating exercise into our lifestyle is vital to creating a healthy body and happy mindset. Learning how to manipulate running and weight lifting to safely improve her own function, strength and endurance, Salima wants to use her enthusiasm and positivity to share how small improvements will help you reach your goals and make a big impact!

Words To Aspire:
“Your attitude determines your altitude”

-BASc Kinesiology Degree- University of Guelph-Humber
-Diploma in Fitness and Health -Humber College
-Registered Kinesiologist (CKO)
-Certified Personal Trainer (CSEP)
-Standard First Aid and CPR C